Perceived Affordances of Web Advertisements: Implications for Information Artifacts Design
نویسندگان
چکیده
Perceived affordance is utilized as a theoretical lens to explore factors influencing consumers’ positive or negative perceptions of Web advertisements, which is one type of information artifacts. Content and form are two main attributes shared by information artifacts. Based on the literature review and content analysis, a conceptual framework is proposed to shed light on perceived affordance of information artifacts for the IS researchers and designers.
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